Branding



La Cura is brand created for Green Growers, a cannabis cultivation located in Juncos, Puerto Rico.

Thanks to Franfie Ruíz's talent in conveying emotions through Tite Curet Alonso's musical poetry, in Puerto Rico la cura is everything that brings about a sense of joy and fulfillment, even if it doesn't heal you. 

That sense of well-being that comes from healing yourself with enjoyable experiences has the power to temporarily alleviate any discomfort. This state of comfort enables us to shift our perspective and embark on a journey towards a better quality of life, physically, mentally, and spiritually.


Creative Director: Brenda Ayala
Art Director: Christian Juarbe
Client: Almateria


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